Journal

Notes from the .et internet.

Strategy, guides, and field notes from our concierge team. Written for founders, builders, and anyone claiming a corner of Ethiopia’s web.

Why a .et domain is the most underrated branding decision in Ethiopia

Country-code domains aren’t just technical metadata — they’re cultural signals. Here’s why .et belongs in your brand strategy.

Most registrars are vending machines. We’re the opposite. Here’s when that matters — and when it doesn’t.

A practical guide to picking the right second-level extension for your project, brand, or NGO.

Why smart brands register their name across every relevant TLD — even the ones they’ll never use.

Strategy, registry updates, and the occasional .et name we’d hate to see go to waste.